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Cookie Policy

Code Smart Web Ltd (trading as Smart Booker UK)

Last Updated: 1th September 2025

This Cookie Policy explains how Code Smart Web Ltd (trading as SmartBooker, “we”, “us”, “our”) uses cookies and similar technologies on smartbooker.co.uk and any related subdomains (the “Website”).

This policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, mobile phone) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners.

Cookies can be:

  • Session cookies – deleted when you close your browser.
  • Persistent cookies – remain on your device for a set period or until you delete them.
  • First-party cookies – set by the website you are visiting.
  • Third-party cookies – set by other domains (e.g. analytics or advertising providers).

2. How we use cookies

We use cookies and similar technologies to:

  • Ensure the Website and booking platform function correctly.
  • Remember your preferences and settings.
  • Help secure your account and prevent fraud.
  • Understand how the Website is used and improve performance.
  • Support analytics and, where enabled, marketing activities.

3. Types of cookies we use

3.1 Strictly necessary cookies

These cookies are essential for the operation of the Website and the SmartBooker platform. They enable core functionality such as page navigation, secure login, session management, and access to protected areas. The Website cannot function properly without these cookies.

Examples:

  • Authentication and session cookies.
  • Security cookies used to detect and prevent malicious activity.
  • Load-balancing and infrastructure cookies.

Strictly necessary cookies do not require consent under UK law, but you can still block them in your browser. However, the Website and platform may not work correctly if you do so.

3.2 Functional cookies

Functional cookies allow the Website to remember choices you make (such as language, time zone, or previously selected options) and provide enhanced, more personalised features.

3.3 Analytics / performance cookies

We use analytics cookies to understand how visitors use the Website, identify which pages are most popular, and improve our content and services. These cookies help us measure and improve the performance of the Website.

Where required by law, analytics cookies are only activated after you have given your consent via the cookie banner.

3.4 Marketing cookies (if enabled)

Marketing cookies may be used to track visitors across websites and build a profile of your interests. This information may be used to show you relevant adverts on other websites or platforms.

SmartBooker itself does not run third-party advertising networks, but some of our business customers may enable integrations that rely on marketing or remarketing cookies. These cookies will only be set with your consent.

4. Google Consent Mode v2

We implement Google Consent Mode v2 to ensure that Google tags (such as Google Analytics and other Google services) respect your cookie choices.

Consent Mode v2 allows Google tags to adapt their behaviour based on the consent signals you provide via the cookie banner. For example:

  • If you accept analytics cookies, Google Analytics operates in full mode and collects usage data as normal.
  • If you decline analytics cookies, Google Analytics works in a limited or “consent denied” mode, and does not store or read cookies for analytics purposes.
  • Marketing-related tags are only fully active when you have given explicit consent for marketing cookies.

You can change or withdraw your consent at any time using the cookie settings link or banner (where available).

5. Third-party cookies

We may use third-party services that set cookies on our Website, including but not limited to:

  • Analytics providers (e.g. Google Analytics).
  • Email and communication providers (e.g. Brevo).
  • Payment and fraud-prevention services (e.g. Stripe).

These third parties may use cookies in accordance with their own privacy and cookie policies. We recommend that you review those policies directly on the relevant third-party websites.

6. How to manage cookies and consent

When you first visit our Website, you will see a cookie banner that allows you to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Customise which categories of cookies you consent to.

You can change your preferences at any time by using the cookie settings link (for example, in the footer of the Website), or by adjusting your browser settings.

Most web browsers allow you to:

  • See which cookies are stored and delete them.
  • Block third-party cookies.
  • Block cookies from specific websites.
  • Block all cookies.
  • Delete all cookies when closing the browser.

Please note that if you block or delete cookies, some features of the Website or SmartBooker platform may not function correctly.

7. Legal basis for using cookies

For strictly necessary cookies, our legal basis is our legitimate interest in providing a secure, functional website and online service.

For all other cookies (such as analytics and marketing), our legal basis is your consent. You may withdraw this consent at any time.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, legal requirements, or our services. The updated version will be published on this page with a new “Last updated” date.

9. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

ICO Registration Number: ZC047407

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